Close Menu
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Well Being
  • Marketing
  • HR & Recruitment
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
X (Twitter) LinkedIn YouTube
Trending
  • Developing an AI use policy
  • 3 learnings for SMEs from Climb24, the UK’s festival of innovation
  • Protect your start-up with a simplified shareholders’ agreement
  • Employment Expert Warns of TikTok Career Trends’ Negative Impact: Are Workplaces Falling Short?
  • Simply Asset Finance secures £120m loan facility from Bank of America
  • Campers acknowledges the impact of the North West adoption programme
  • Empowering ESMBs with Cutting-Edge Solutions: An Interview with Giovanni Crispino, Head of EMEA ESMB at Salesforce
  • Louise Hunt Skelley Ply And Samanta Bullock Launch A New Era Of Disability Advocacy
X (Twitter) LinkedIn YouTube
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing
  • Marketing
  • HR & Recruitment
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
You are at:Home»Features»The material risk: Protecting your brand’s integrity 
branded goods

The material risk: Protecting your brand’s integrity 

0
Posted By sme-admin on January 13, 2023 Environment, Features

It’s certainly not news that identity fraud remains one of the biggest threats in the UK. In the last 12 months, business leaders estimate that identity fraud has on average cost their business £398,520, with a total of over £609.8 million stolen through fraud and scams in the first half of 2022.

Increasing fraud types

Such is the concern over the rapidly rising numbers in fraud cases, that UK Finance is urging that it must be considered a national security threat, as some fraud types have increased and criminals continue to adapt their methods.

From employee impersonation and faulty products being sold on the black market to stolen IDs and data breaches, criminals have been relentless in targeting and defrauding organisations across every sector. While much of it is all part of the rising tide of cybercrime, one type of fraud which is being erroneously overlooked by businesses is through branded products.

Why brand protection is king

A business’ brand is its own fingerprint; it’s what sets it apart from the rest. It is its stamp of quality, on which customer loyalty is built. Brand protection is vital for any business – but if its redundant or obsolete branded goods fall into the wrong hands, this can lead to identity fraud, counterfeit goods, and the tarnishing of a business’ reputation.

Safe and responsible disposal

There are ways to avoid this from happening, and one viable method is for firms to destroy any unwanted branded products – whether clothing, uniforms or other merchandise – ensuring that they are not able to be used or exploited. While this prevents serious damage to the organisation, disposing of them responsibly means that it is also being ethically accountable as a business by reducing landfill waste and enabling reuse of raw materials where possible. This isn’t something businesses have to do alone – but it’s essential they treat branded items as confidential information.  Through using industrial equipment, crosscut technology and a variety of shred size options, a recycling and waste management specialist offering a confidential product destruction service will work with companies, taking equal responsibility, to destroy their items and keep their brand protected.

What types of branded products can be collected and destroyed?

Examples include (but are not limited to):

  • Faulty, redundant & out of date products
  • ID cards & security passes
  • Uniforms, corporate clothing & accessories
  • Counterfeit & confiscated goods
  • Sample prototypes
  • Branded goods

Don Robins, Managing Director of Printwaste, also advises: “It is recommended that staff collecting a business’s branded uniforms, clothing or other labelled products are also BS7858 security vetted, in order to safely transfer the confidential material onto a GPS tracked shredding vehicle, where they will be transported back to a high-security shredding facility for destruction. After shredding has taken place, a Certificate of Destruction will be given to the company to confirm safe destruction of the data, in compliance with European standard BS EN 15713.

“Destroying an organisation’s branded products provides assurance to them that they are not going to be abused, as well as keeping its reputation intact and preventing criminal activity.”

Waste-to-Energy

The other major benefit of branded product shredding is that the shredded clothing, as well as other destroyed branded items, will be sent on to a Waste-to-Energy (WtE) plant after all recyclable elements are removed from the destroyed material. Here, they will be used to create electricity (after shredding, the fabric fibres are too weak to be woven together again and recycled). WtE is a process which generates electricity and/or heat from the incineration of waste. It’s considered a form of renewable energy and is an effective way of treating waste to save the majority of it going to landfill.

By recycling responsibly, this helps businesses contribute towards their sustainability goals.

About Printwaste

Established in 1983, Printwaste is a recycling, confidential shredding, compliance and waste management specialist, which has evolved to meet the needs of the marketplace, changes in legislation and the requirement to protect the environment. It provides a range of solutions to thousands of companies across the UK, helping customers become a zero-to-landfill business.

 

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

3 learnings for SMEs from Climb24, the UK’s festival of innovation

How salespeople can adapt and thrive in a rapidly changing landscape.

Why Human Storytelling is Vital for Every Startup Marketing Strategy

Comments are closed.

Follow SME Today on Linkedin and share all the topics you find interesting

The Newsletter

Join our mailing list to receive the latest news and updates from SMEToday
Read our Latest Newsletter:

Sign Up
Events Calendar
    • Marketing
    June 27, 2024

    Empowering ESMBs with Cutting-Edge Solutions: An Interview with Giovanni Crispino, Head of EMEA ESMB at Salesforce

    June 24, 2024

    Why Human Storytelling is Vital for Every Startup Marketing Strategy

    • Finance
    June 28, 2024

    Simply Asset Finance secures £120m loan facility from Bank of America

    June 19, 2024

    Do You Need To Insure Your Side Hustle?

    • Health & Safety
    April 15, 2024

    Careless Driving Habits Common Practice Among Motorists

    March 20, 2024

    Cleaning stairs, climbing ladders and changing light bulbs: which of these activities are allowed under health and safety rules?

    The Great British Expos 2024
    The Great British Expo's
    • Events
    June 18, 2024

    Get the Most Out of Your Ideas with IP. BWR IP Seminar

    June 3, 2024

    Nicola Peake Launches Peakefest to Inspire and Rejuvenate Business Founders

    • Community
    June 24, 2024

    Festivals Unite to Launch National Green Events Code

    May 10, 2024

    Breast Cancer Consultant Dr Hugo De La Pena Has Raised More Than £10,000 For Cancer Research

    • Food & Drink
    May 24, 2024

    Devon distillery raises a glass to future growth with £100k funding deal

    May 13, 2024

    Sussex mum toasts success as small business grows

    • Books
    March 5, 2024

    No Silver Bullet: Bursting the bubble of the organisational quick fix

    January 12, 2024

    Top lessons all entrepreneurs can learn from the boy who survived the wild

    About

    SME Today is published by the same team who deliver The Great British Expos’. We have been organising various corporate events for the last 10 years, with a strong track record of producing well managed and attended business events across the UK.

    Join Our Mailing List

    Receive the latest news and updates from SMEToday.
    Read our Latest Newsletter:


    Sign Up
    X (Twitter) YouTube LinkedIn
    Most Recent Posts
    July 2, 2024

    Developing an AI use policy

    July 2, 2024

    3 learnings for SMEs from Climb24, the UK’s festival of innovation

    July 1, 2024

    Protect your start-up with a simplified shareholders’ agreement

    June 28, 2024

    Employment Expert Warns of TikTok Career Trends’ Negative Impact: Are Workplaces Falling Short?

    June 28, 2024

    Simply Asset Finance secures £120m loan facility from Bank of America

    Categories
    • Books
    • Community
    • Education and Training
    • Environment
    • Events
    • Features
    • Finance
    • Food and Drink
    • Health & Safety
    • HR & Recruitment
    • In Profile
    • Legal
    • Marketing
    • News
    • Property & Development
    • Sponsored Content
    • Technology
    • Transport & Tourism
    • Well Being
    Copyright © 2024 SME Today.
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Privacy
    • Contact

    Type above and press Enter to search. Press Esc to cancel.